APA Edition Citation

Kaushik Mukerjee. (1995). Customer relationship management: A strategic approach to marketing. Prentice Hall.

Chicago Edition Citation

Kaushik Mukerjee. Customer Relationship Management: A Strategic Approach to Marketing. New Delhi: Prentice Hall, 1995.

MLA Edition Citation

Kaushik Mukerjee. Customer Relationship Management: A Strategic Approach to Marketing. Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.