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Brand positioning: strategies for competitive advantage /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
New Delhi :
Tata Mc Graw Hill ,
2004.
|
| Edition: | 2nd ed.; |
| Subjects: |
| LEADER | 00526cam a2200145ua 4500 | ||
|---|---|---|---|
| 082 | 1 | 4 | |a 658.827 |b SUB-B |
| 100 | 1 | |a Subroto Sengupta . | |
| 245 | 1 | 0 | |a Brand positioning: strategies for competitive advantage / |
| 250 | |a 2nd ed.; | ||
| 260 | |a New Delhi : |b Tata Mc Graw Hill , |c 2004. | ||
| 300 | |a 297p ; | ||
| 650 | 0 | |a Brand management | |
| 942 | |c BK | ||
| 999 | |c 37080 |d 37080 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_SUBB |7 0 |9 47564 |a KU |b KU |d 2015-07-05 |e KU/Pl.D./UGC/786/05 dtd.18/06/2005 |l 2 |o 658.827 SUB-B |p MB02680 |r 2020-12-24 |s 2017-12-12 |y BK | ||