Subroto Sengupta. (2004). Brand positioning: Strategies for competitive advantage (2nd ed.). Tata Mc Graw Hill.
Chicago-стиль цитированияSubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata Mc Graw Hill, 2004.
MLA-цитированиеSubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. Tata Mc Graw Hill, 2004.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.