Subroto Sengupta. (2004). Brand positioning: Strategies for competitive advantage (2nd ed.). Tata Mc Graw Hill.
Chicago Edition CitationSubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata Mc Graw Hill, 2004.
Deismireacht MLASubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. Tata Mc Graw Hill, 2004.
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