Subroto Sengupta. (2004). Brand positioning: Strategies for competitive advantage (2nd ed.). Tata Mc Graw Hill.
Chicago ZitierstilSubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata Mc Graw Hill, 2004.
MLA ZitierstilSubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. Tata Mc Graw Hill, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.