Subroto Sengupta. (2004). Brand positioning: Strategies for competitive advantage (2nd ed.). Tata Mc Graw Hill.
Dyfyniad Arddull ChicagoSubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata Mc Graw Hill, 2004.
Dyfyniad MLASubroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. Tata Mc Graw Hill, 2004.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.