Cita APA

Subroto Sengupta. (2004). Brand positioning: Strategies for competitive advantage (2nd ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata Mc Graw Hill, 2004.

Cita MLA

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. Tata Mc Graw Hill, 2004.