Jefkins, F. . .., & Yadin,Daniel. (2000). Advertising (4th ed.). Prentice Hall.
Chicago Edition CitationJefkins, Frank ., and Yadin,Daniel. Advertising. 4th ed. New Delhi: Prentice Hall, 2000.
MLA Edition CitationJefkins, Frank ., and Yadin,Daniel. Advertising. 4th ed. Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.