APA Edition Citation

Manendra Mohan. (1968). Advertising management: Concepts and cases. Tata Mc Graw Hill.

Chicago Edition Citation

Manendra Mohan. Advertising Management: Concepts and Cases. New Delhi: Tata Mc Graw Hill, 1968.

MLA Edition Citation

Manendra Mohan. Advertising Management: Concepts and Cases. Tata Mc Graw Hill, 1968.

Warning: These citations may not always be 100% accurate.