Cheverton, P. . .. (2005). Essential guide to brand management,Vol. 4. Crest publishing house.
Chicago Edition CitationCheverton, Peter. Essential Guide to Brand Management,Vol. 4. New Delhi: Crest publishing house, 2005.
Cita MLACheverton, Peter. Essential Guide to Brand Management,Vol. 4. Crest publishing house, 2005.
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