APA Edition Citation

Zeithaml, V. A., & Bitner,Mary Jo. (1998). Services marketing: Integrating customer focus across the firm (3rd ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Zeithaml, Valarie A., and Bitner,Mary Jo. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. New Delhi: Tata Mc Graw Hill, 1998.

MLA Edition Citation

Zeithaml, Valarie A., and Bitner,Mary Jo. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Tata Mc Graw Hill, 1998.