APA Edition Citation

Lovelock, C., & Wirtz,Jochen. (1999). Services marketing: People, technology, strategy (5th ed.). Pearson Education Asia.

Chicago Edition Citation

Lovelock, Christopher, and Wirtz,Jochen. Services Marketing: People, Technology, Strategy. 5th ed. Delhi: Pearson Education Asia, 1999.

MLA Edition Citation

Lovelock, Christopher, and Wirtz,Jochen. Services Marketing: People, Technology, Strategy. 5th ed. Pearson Education Asia, 1999.