APA Edition Citation

Pingali Venugopal. (2001). Marketing channel management: A customer-centric approach. Response Books.

Chicago Edition Citation

Pingali Venugopal. Marketing Channel Management: A Customer-centric Approach. New Delhi: Response Books, 2001.

MLA Edition Citation

Pingali Venugopal. Marketing Channel Management: A Customer-centric Approach. Response Books, 2001.

Warning: These citations may not always be 100% accurate.