APA Edition Citation

Lee, M. . . .. (1998). Principles of advertising: Global perspective. Viva Books.

Chicago Edition Citation

Lee, Monle. Principles of Advertising: Global Perspective. Chennai: Viva Books, 1998.

MLA Edition Citation

Lee, Monle. Principles of Advertising: Global Perspective. Viva Books, 1998.

Warning: These citations may not always be 100% accurate.