Hollensen, S. . .. (1998). Global marketing: A market-responsive approach. Prentice Hall.
Chicago Edition CitationHollensen, Svend. Global Marketing: A Market-responsive Approach. New Jersey: Prentice Hall, 1998.
MLA Edition CitationHollensen, Svend. Global Marketing: A Market-responsive Approach. Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.