APA Edition Citation

Kotabe, M. . .., & Helsen, K. . .. (2001). Global marketing management (2nd ed.). John Wiley.

Chicago Edition Citation

Kotabe, Masaaki ., and Kristiaan Helsen. Global Marketing Management. 2nd ed. London: John Wiley, 2001.

MLA Edition Citation

Kotabe, Masaaki ., and Kristiaan Helsen. Global Marketing Management. 2nd ed. John Wiley, 2001.

Warning: These citations may not always be 100% accurate.