Vitale, R. P., & Giglierano,Joseph J. (1997). Business to business marketing: Analysis and practice in a dynamic environment. Thomson Learning.
Chicago Edition CitationVitale, Robert P., and Giglierano,Joseph J. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. Canada: Thomson Learning, 1997.
MLA Edition CitationVitale, Robert P., and Giglierano,Joseph J. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. Thomson Learning, 1997.
Warning: These citations may not always be 100% accurate.