APA Edition Citation

Mathur, U. C. . .. (2004). Advertising management: Text and cases. New Age International Publishers.

Chicago Edition Citation

Mathur, U C. Advertising Management: Text and Cases. New Delhi: New Age International Publishers, 2004.

MLA Edition Citation

Mathur, U C. Advertising Management: Text and Cases. New Age International Publishers, 2004.

Warning: These citations may not always be 100% accurate.