APA Edition Citation

Rossiter, J. R. . .., & Percy, . L. . .. (1999). Advertising communications & promotion management (2nd ed.). Irwin McGraw-Hill.

Chicago Edition Citation

Rossiter, John R ., and Larry Percy. Advertising Communications & Promotion Management. 2nd ed. Boston: Irwin McGraw-Hill, 1999.

MLA Edition Citation

Rossiter, John R ., and Larry Percy. Advertising Communications & Promotion Management. 2nd ed. Irwin McGraw-Hill, 1999.