APA Edition Citation

Aaker, D. A. . . .., Kumar,V, & Day,George S. (2001). Marketing research (7th ed.). John Wiley.

Chicago Edition Citation

Aaker, David A ., Kumar,V, and Day,George S. Marketing Research. 7th ed. London: John Wiley, 2001.

MLA Edition Citation

Aaker, David A ., et al. Marketing Research. 7th ed. John Wiley, 2001.