Jagdish N Sheth. (2004). Customer relationship management: Emerging concepts, tools and applications. Tata Mc Graw Hill.
Chicago Edition CitationJagdish N Sheth. Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi: Tata Mc Graw Hill, 2004.
MLA Edition CitationJagdish N Sheth. Customer Relationship Management: Emerging Concepts, Tools and Applications. Tata Mc Graw Hill, 2004.
Warning: These citations may not always be 100% accurate.