Clow, K. E. . .., & Kurtz, D. L. . .. (2003). Services marketing: Operation, management and strategy. Biztantra.
Chicago Edition CitationClow, Kenneth E ., and David L. Kurtz. Services Marketing: Operation, Management and Strategy. New Delhi: Biztantra, 2003.
MLA Edition CitationClow, Kenneth E ., and David L. Kurtz. Services Marketing: Operation, Management and Strategy. Biztantra, 2003.
Warning: These citations may not always be 100% accurate.