Walker, O. C., Byod,Harper W, & Larreche,Jean-Claude. (2004). Marketing strategy (3rd ed.). Tata Mc Graw Hill.
Style de citation ChicagoWalker, Orwille C., Byod,Harper W, et Larreche,Jean-Claude. Marketing Strategy. 3rd ed. New Delhi: Tata Mc Graw Hill, 2004.
Style de citation MLAWalker, Orwille C., et al. Marketing Strategy. 3rd ed. Tata Mc Graw Hill, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.