APA Edition Citation

Walker, O. C., Byod,Harper W, & Larreche,Jean-Claude. (2004). Marketing strategy (3rd ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Walker, Orwille C., Byod,Harper W, and Larreche,Jean-Claude. Marketing Strategy. 3rd ed. New Delhi: Tata Mc Graw Hill, 2004.

MLA Edition Citation

Walker, Orwille C., et al. Marketing Strategy. 3rd ed. Tata Mc Graw Hill, 2004.

Warning: These citations may not always be 100% accurate.