Neeru Kapoor. (1994). Television advertising and consumer response: Children buying behaviour. Mittal publications.
Chicago Edition CitationNeeru Kapoor. Television Advertising and Consumer Response: Children Buying Behaviour. New delhi: Mittal publications, 1994.
MLA Edition CitationNeeru Kapoor. Television Advertising and Consumer Response: Children Buying Behaviour. Mittal publications, 1994.
Warning: These citations may not always be 100% accurate.