APA Edition Citation

Jagdish N Sheth & Banwari Mittal. (2000). Customer behavior: A managerial perspective. Thomson Learning.

Chicago Edition Citation

Jagdish N Sheth and Banwari Mittal. Customer Behavior: A Managerial Perspective. Canada: Thomson Learning, 2000.

MLA Edition Citation

Jagdish N Sheth and Banwari Mittal. Customer Behavior: A Managerial Perspective. Thomson Learning, 2000.

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