Assael, H. . .. (2000). Consumer behavior: A strategic approach. Biztantra.
Chicago Edition CitationAssael, Henry. Consumer Behavior: A Strategic Approach. New Delhi: Biztantra, 2000.
MLA Edition CitationAssael, Henry. Consumer Behavior: A Strategic Approach. Biztantra, 2000.
Warning: These citations may not always be 100% accurate.