APA Edition Citation

Loudon, D. L. . .., & Della Bitta,Albert J. (2005). Consumer behaviour (4th ed.). Mc Graw Hill.

Chicago Edition Citation

Loudon, David L ., and Della Bitta,Albert J. Consumer Behaviour. 4th ed. Boston: Mc Graw Hill, 2005.

MLA Edition Citation

Loudon, David L ., and Della Bitta,Albert J. Consumer Behaviour. 4th ed. Mc Graw Hill, 2005.

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