Brands cost, concepts and case studies /

Antzeko izenburuak

• Brands, cost, concepts and case studies
  nork: Ramanujam,S
  Argitaratua: (2003)
• Case Studies on Brand Management
  Argitaratua: (2007)
• Brand valuation: concepts and applications
  nork: Kambhammettu, Shyam Sunder
  Argitaratua: (2005)
• Commodity Branding :Concepts and Cases
  Argitaratua: (2005)
• Brand Extensions:Concepts and Cases
  nork: Roli, Sehgal
  Argitaratua: (2005)