Exploiting CRM: connecting with customers /

Míreanna Comhchosúla

• Creating customer delight: the how and why of CRM /
  le: Seth, Rakesh .
  Foilsithe: (1999)
• Customer relationship management (CRM)
  le: Singh, P P; Kumar, N Jinender
  Foilsithe: (2009)
• Creating Customer Delight : How and why of CRM
  le: Kiriti, Seth
  Foilsithe: (2005)
• CRM in real time
  le: Goldenberg, Barton J.
  Foilsithe: (2009)
• CRM : redefining customer relationship management
  le: Peel, Jeffrey
  Foilsithe: (2002)