Exploiting CRM: connecting with customers /

Antzeko izenburuak

• Creating customer delight: the how and why of CRM /
  nork: Seth, Rakesh .
  Argitaratua: (1999)
• Customer relationship management (CRM)
  nork: Singh, P P; Kumar, N Jinender
  Argitaratua: (2009)
• Creating Customer Delight : How and why of CRM
  nork: Kiriti, Seth
  Argitaratua: (2005)
• CRM in real time
  nork: Goldenberg, Barton J.
  Argitaratua: (2009)
• CRM : redefining customer relationship management
  nork: Peel, Jeffrey
  Argitaratua: (2002)