APA Edition Citation

Wilmshurst, J. . .. (2003). Fundamentals and practice of marketing. Viva Books.

Chicago Edition Citation

Wilmshurst, John. Fundamentals and Practice of Marketing. Chennai: Viva Books, 2003.

MLA Edition Citation

Wilmshurst, John. Fundamentals and Practice of Marketing. Viva Books, 2003.

Warning: These citations may not always be 100% accurate.