APA Edition Citation

Jagdeep Kapoor. (2003). Eighteen brand astras: Using brand abilities as weapons for CRISP brand building. Response books.

Chicago Edition Citation

Jagdeep Kapoor. Eighteen Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. New Delhi: Response books, 2003.

MLA Edition Citation

Jagdeep Kapoor. Eighteen Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. Response books, 2003.

Warning: These citations may not always be 100% accurate.