APA Edition Citation

Vaswar Das Gupta. (2001). Marketing mantra: The real story of direct marketing in India. Prentice Hall.

Chicago Edition Citation

Vaswar Das Gupta. Marketing Mantra: The Real Story of Direct Marketing in India. New Delhi: Prentice Hall, 2001.

MLA Edition Citation

Vaswar Das Gupta. Marketing Mantra: The Real Story of Direct Marketing in India. Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.