APA Edition Citation

Perreault, W. D. . .., & McCarthy,E Jerome. (2005). Basic marketing: Global managerial approach. Tata Mc Graw Hill.

Chicago Edition Citation

Perreault, William D ., and McCarthy,E Jerome. Basic Marketing: Global Managerial Approach. New Delhi: Tata Mc Graw Hill, 2005.

MLA Edition Citation

Perreault, William D ., and McCarthy,E Jerome. Basic Marketing: Global Managerial Approach. Tata Mc Graw Hill, 2005.

Warning: These citations may not always be 100% accurate.