APA Edition Citation

Boyd, H. W. . .., Westfall,Ralph, & Stasch,Stanley F. (1999). Marketing research: Text and cases (7th ed.). A I T B S.

Chicago Edition Citation

Boyd, Harper W ., Westfall,Ralph, and Stasch,Stanley F. Marketing Research: Text and Cases. 7th ed. Delhi: A I T B S, 1999.

MLA Edition Citation

Boyd, Harper W ., et al. Marketing Research: Text and Cases. 7th ed. A I T B S, 1999.