APA Edition Citation

Seth, R. . .., & Kirti Seth. (1999). Creating customer delight: The how and why of CRM. Response Books.

Chicago Edition Citation

Seth, Rakesh ., and Kirti Seth. Creating Customer Delight: The How and Why of CRM. New Delhi: Response Books, 1999.

MLA Edition Citation

Seth, Rakesh ., and Kirti Seth. Creating Customer Delight: The How and Why of CRM. Response Books, 1999.

Warning: These citations may not always be 100% accurate.