Ackermann, F. . .., & Eden,Colin. (2006). Practice of marketing strategy: A step by step guide. Response Books.
Chicago Edition CitationAckermann, Fran ., and Eden,Colin. Practice of Marketing Strategy: A Step by Step Guide. New Delhi: Response Books, 2006.
MLA Edition CitationAckermann, Fran ., and Eden,Colin. Practice of Marketing Strategy: A Step by Step Guide. Response Books, 2006.
Warning: These citations may not always be 100% accurate.