APA Edition Citation

Darymple, D. J. . .., & Parsons,Leonard J. (2004). Marketing management: Text and cases (7th ed.). John Wiley.

Chicago Edition Citation

Darymple, Douglas J ., and Parsons,Leonard J. Marketing Management: Text and Cases. 7th ed. London: John Wiley, 2004.

MLA Edition Citation

Darymple, Douglas J ., and Parsons,Leonard J. Marketing Management: Text and Cases. 7th ed. John Wiley, 2004.