APA Edition Citation

Kotler, P. . .., & Armstrong,Gary. (2002). Principles of marketing (10th ed.). Pearson Education Asia.

Chicago Edition Citation

Kotler, Philip ., and Armstrong,Gary. Principles of Marketing. 10th ed. Delhi: Pearson Education Asia, 2002.

MLA Edition Citation

Kotler, Philip ., and Armstrong,Gary. Principles of Marketing. 10th ed. Pearson Education Asia, 2002.

Warning: These citations may not always be 100% accurate.