What is in a name?: advertising and the concept of brands /

Benzer Materyaller

• What's in a name?: Advertising and the concept of brands
  Yazar:: Jones, John Philip; Slater, Jan S
  Baskı/Yayın Bilgisi: (2003)
• What is in a name? advertising and the concept of brands
  Yazar:: Jones, John Philip
  Baskı/Yayın Bilgisi: (2003)
• FCB - ULKA brand building advertising concepts and cases
  Yazar:: Parameswaran, M G
  Baskı/Yayın Bilgisi: (2011)
• Behind powerful brands from strategy to campaign
  Yazar:: Jones, John Philip
  Baskı/Yayın Bilgisi: (2000)
• What's in a brand? : building brand equity through advertising
  Yazar:: John Philip Johnes
  Baskı/Yayın Bilgisi: (1998)