What is in a name?: advertising and the concept of brands /

समान संसाधन

• What's in a name?: Advertising and the concept of brands
  द्वारा: Jones, John Philip; Slater, Jan S
  प्रकाशित: (2003)
• What is in a name? advertising and the concept of brands
  द्वारा: Jones, John Philip
  प्रकाशित: (2003)
• FCB - ULKA brand building advertising concepts and cases
  द्वारा: Parameswaran, M G
  प्रकाशित: (2011)
• Behind powerful brands from strategy to campaign
  द्वारा: Jones, John Philip
  प्रकाशित: (2000)
• What's in a brand? : building brand equity through advertising
  द्वारा: John Philip Johnes
  प्रकाशित: (1998)