What is in a name?: advertising and the concept of brands /

Míreanna Comhchosúla

• What's in a name?: Advertising and the concept of brands
  le: Jones, John Philip; Slater, Jan S
  Foilsithe: (2003)
• What is in a name? advertising and the concept of brands
  le: Jones, John Philip
  Foilsithe: (2003)
• FCB - ULKA brand building advertising concepts and cases
  le: Parameswaran, M G
  Foilsithe: (2011)
• Behind powerful brands from strategy to campaign
  le: Jones, John Philip
  Foilsithe: (2000)
• What's in a brand? : building brand equity through advertising
  le: John Philip Johnes
  Foilsithe: (1998)