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What is in a name?: advertising and the concept of brands /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
New Delhi :
Prentice Hall ,
2000.
|
| Edition: | 2nd ed.; |
| Subjects: |
| LEADER | 00545cam a2200157ua 4500 | ||
|---|---|---|---|
| 020 | |a 81-203-2447-1 | ||
| 082 | 1 | 4 | |a 658.827 |b JON-W |
| 100 | 1 | |a Jones, John Philip . | |
| 245 | 1 | 0 | |a What is in a name?: advertising and the concept of brands / |
| 250 | |a 2nd ed.; | ||
| 260 | |a New Delhi : |b Prentice Hall , |c 2000. | ||
| 300 | |a 308p ; | ||
| 650 | 0 | |a Brand management | |
| 942 | |c BK | ||
| 999 | |c 35533 |d 35533 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_JONW |7 0 |9 45554 |a KU |b KU |d 2015-07-05 |e KU/Pl.D./UGC/786/05 dtd.18/06/2005 |l 0 |o 658.827 JON-W |p MB02770 |r 2020-12-24 |y BK | ||