Jones, J. P. . .. (2000). What is in a name?: Advertising and the concept of brands (2nd ed.). Prentice Hall.
Trích dẫn kiểu ChicagoJones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. New Delhi: Prentice Hall, 2000.
Trích dẫn MLAJones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. Prentice Hall, 2000.
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