APA Edition Citation

Jones, J. P. . .. (2000). What is in a name?: Advertising and the concept of brands (2nd ed.). Prentice Hall.

Chicago Edition Citation

Jones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. New Delhi: Prentice Hall, 2000.

MLA Edition Citation

Jones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. Prentice Hall, 2000.