Cita APA

Lilien, G. L. . .., Kotler,Philip, & Sridhar Moorthy,K. (2004). Marketing models. Prentice Hall.

Citación estilo Chicago

Lilien, Gary L ., Kotler,Philip, and Sridhar Moorthy,K. Marketing Models. New Delhi: Prentice Hall, 2004.

Cita MLA

Lilien, Gary L ., et al. Marketing Models. Prentice Hall, 2004.