APA Zitierstil

Lilien, G. L. . .., Kotler,Philip, & Sridhar Moorthy,K. (2004). Marketing models. Prentice Hall.

Chicago Zitierstil

Lilien, Gary L ., Kotler,Philip, und Sridhar Moorthy,K. Marketing Models. New Delhi: Prentice Hall, 2004.

MLA Zitierstil

Lilien, Gary L ., et al. Marketing Models. Prentice Hall, 2004.