Lilien, G. L. . .., Kotler,Philip, & Sridhar Moorthy,K. (2004). Marketing models. Prentice Hall.
Chicago Edition CitationLilien, Gary L ., Kotler,Philip, i Sridhar Moorthy,K. Marketing Models. New Delhi: Prentice Hall, 2004.
Cita MLALilien, Gary L ., et al. Marketing Models. Prentice Hall, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.