APA Edition Citation

Dalrymple, D. J., & Parsons,Leonard J. (1996). Marketing management: Text and cases (7th ed.). John Wiley.

Chicago Edition Citation

Dalrymple, Douglas J., and Parsons,Leonard J. Marketing Management: Text and Cases. 7th ed. London: John Wiley, 1996.

MLA Edition Citation

Dalrymple, Douglas J., and Parsons,Leonard J. Marketing Management: Text and Cases. 7th ed. John Wiley, 1996.