APA Edition Citation

Boyd, H. W., Westfall, R. . .., & Stasch, S. . F. (1998). Marketing research: Text and cases (7th.). A I T B S.

Chicago Edition Citation

Boyd, Harper W., Ralph Westfall, and Stanley F. Stasch. Marketing Research: Text and Cases. 7th. New delhi: A I T B S, 1998.

MLA Edition Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. 7th. A I T B S, 1998.