APA Edition Citation

Boyd, H. W., Walker,Orville C, & Larrenche,Jean-Claude. (1998). Marketing management: A strategic approach with a global orientation (3rd ed.). Irwin McGraw-Hill.

Chicago Edition Citation

Boyd, Harper W., Walker,Orville C, and Larrenche,Jean-Claude. Marketing Management: A Strategic Approach with a Global Orientation. 3rd ed. Boston: Irwin McGraw-Hill, 1998.

MLA Edition Citation

Boyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 3rd ed. Irwin McGraw-Hill, 1998.